Conference Schedule
Sunday, November 13, 2005

Monday, November 14. 2005

7:30 am - 8:30 am Continental Breakfast
8:30 am - 9:30 am Creative and Innovative Awards Poster Session
Coordinator. Allyson I. Morris, Regis University
Chair, Creative and Innovative Awards Committee
While enjoying your morning breakfast and beverage, stroll amongst the posters presented by the award finalists. Awards are presented in the credit, non-credit, and administrative areas. Finalists for these awards are asked to display their posters in a manner enabling conference participants to see the variety of new and innovative ideas being developed and implemented at other institutions. Winners of the awards will be announced at Tuesday's Awards Banquet.

9:30 am -10:30 am PLENARY SESSION II
Summer Sessions as Culture Brokers
Presiding: John G. LaBrie, Simon Fraser University
Presenters: Dave D. Davis, Tulane University
In anthropological usage, culture brokers are individuals or organizations that facilitate change or mediate conflict by serving as a bridge between individuals or groups that see the world in different ways. Summer Sessions are ideally positioned to serve this function within universities by providing a bridge between the interests and standards of academic departments, and the broader institutional interest. To be effective in this role, however, requires Summer Session Administrators to find the means to link the interests of academic units that may be resistant to change with growing institutional demands for increased revenues.
Presenter's Biography:
Dave Davis has a broad background in both public and private higher education. He holds a B.A. degree in philosophy from the University of New Orleans, and M.Phil, and Ph.D. Degrees in Anthropology from Yale. He has served as Dean of Arts and Sciences, and subsequently as Provost, at USM, and as Associate Dean of Tulane College. He is currently Tulane's Director of Institutional Research.

10:30 am-11:00 am Beverage break
11:00 am-12:30 pm Concurrent Sessions

1A Developing a Strategic Plan
Research and Best Practices
Recorder: Janet M. Wagner, University of Nebraska at Lincoln Presenter: Thomas F. Kowalik, State University of New York
at Binghamton
Gone are the days when organizations can simply depend on unplanned growth and unanticipated developments to carry the day. Summer Session teams must think and act like high performance small business ventures. Strategic planning is critical and

this session is designed to give participants an introduction to methods and techniques used effectively to assist high performance teams in the rapid development of strategic plans.

IB Strategic Programming: Effective Use of Market Research
Marketing
Recorder: Ali A. Khan, Elizabeth City State University
Presenters: Brent Keltner, Eduventures, Inc.
Peter Stokes, Eduventures, Inc.
Our academic marketplace has become extremely competitive and demanding. Data-driven decision making has become an increasingly important factor in programming decisions. This workshop will help participants understand how to use market research to improve strategic decision-making around program development and marketing. The workshop will cover three key questions:
(a) what is market research?
(b) what decisions can and should be influenced by market research?
(c) what new organization capabilities are needed to integrate market research into decision-making?
1C Great Expectations—How to Conduct Fair and Effective Evaluations Leadership and Management
Recorder: E. Mike Poe, Northwest Nazarene University
Presenter: Kimberly Parrott, Conference Architects
Effective management is often a function of how we communicate and work with our staff. For those of you responsible for supervising and evaluating other staff, this workshop examines the two phases of effective evaluation:
1) Learn how to communicate clear expectations and goals to staff through a process of negotiation and mentoring in which both parties discuss mutual expectations, identify necessary skills and resources, and establish a schedule for assessing progress.
2) Using a well tested feedback model, learn how to give constructive feedback so that the recipient can understand the impact of their actions and behavior.
ID Paying attention to the Pre-college market:
Doing it right from A-Z!
Curriculum and Programming
Moderator: Patricia L. (Trish) Suske, University of Nevada, Las Vegas
Recorder: G. Jan Colijn, The Richard Stockton College of New Jersey
Presenters: Elizabeth Hart, Brown University Scott Alessandro, Boston University John Caron, Brown University
There are a number of ways that a well planned, well executed pre-college program can serve the mission and goals of your summer program. Regardless of the drivers,

the market is growing. This presentation will focus on three principle areas to consider when considering a pre-college program at your university; the academics, student life, and administration. Development of a well informed student life component can not only keep students safe on campus, but also contribute to the program's meta-curriculum. Particular attention needs to be paid to the administration and marketing of the program. The goal of this workshop will be to have participants hear from informed professionals in the field and gain a global understanding of this area of academic programming.
IE The Summer Session Makeover; Updating Programs for New
Times Curriculum and Programming
Moderator: Norma J. Charette, University of Southern Maine
Presenters: Mikyung Kwon, University of Vermont
Janet Nunziata, University of Vermont
David Valentino, SUNY Oswego
Thomas K. Ingram, SUNY Oswego
How do we manage program evolution? When is it time to revamp a tried and true staple of your program? Much of our program development is focused on new program development, however, to ensure that our ongoing regular programs remain healthy from a curricular and enrollment perspective, it is important to occasionally update and re-envision the program. This workshop will examine two case studies of program evolution; UVM's World Debate Institute and SUNY Oswego's Geology Field Camp. Are you ready for a makeover?

12:45 pm -1:45 pm Regional Luncheons
These luncheons provide an opportunity for current members to renew acquaintances with local friends over lunch. For those of you who are new to Summer Session, here is a chance to meet and begin networking with colleagues from your own region. Many regions also conduct business of regional interest at the luncheons.
Middle States Region
Presiding: Sue Day-Perroots, Regional Vice President
Members from Delaware, the District of Columbia, Maryland,
New Jersey, Pennsylvania, Virginia, and West Virginia.

North Central Region
Presiding: Karen L. Heikel, Regional Vice President
Members from Illinois, Indiana, Iowa, Kansas, Kentucky, Manitoba, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, and Wisconsin.

Northeastern Region
Presiding: Caroline Murphy, Regional Vice President
Members from Connecticut, Maine, Massachusetts, New

Brunswick, New Hampshire, New York, Newfoundland, Nova Scotia, Ontario, Prince Edward Island, Quebec, Rhode Island, and Vermont, and Europe.

Southern Region
Presiding: F. Clayton (Clay) Sessoms, Regional Vice President
Members from Alabama, Arkansas, the Bahamas, Florida, Georgia, Louisiana, Mississippi, North Carolina, Oklahoma, South Carolina, Tennessee, Texas, and the West Indies.

Western Region
Presiding: Linda D. Schoepflin, Regional Vice President
Members from Alaska, Alberta, Arizona, British Columbia, California, Colorado, Hawaii, Idaho, Montana, Nevada, New Mexico, Oregon, Saskatchewan, Utah, Washington, and Wyoming.

2:00 pm - 3:30 pm CONCURRENT SESSIONS

2A Making Research Work for You
Research and Best Practice
Recorder: Beth Laves, Western Kentucky University
Moderators: Howard Martin, University of Wisconsin at Madison Loy D. Lytle, University of California, Santa Barbara
Do you want to learn how to carry out research on your Summer Sessions or on an issue related to summer instruction? Do you want to evaluate your operation? Are you interested in learning how to prepare a proposal for research support? What do you consider when publishing a research article? This double session focuses on the methodologies used in different research projects related to summer and on successful proposal and article writing. Presenters include: Barbara Gotshall, Colorado State University; Tom Kowalik, Binghamton SUNY; Erin Bailey Dev, Lewis and Clark College; John LaBrie, Simon Fraser University; and Billy Jankowski, University of California, Santa Barbara. Part B of this workshop continues at 4:00 pm.
IB Educational Demands of the list Century Economy:
The Context for Summer Programs Marketing
Recorder: Virginia M. Helm, University of Wisconsin — Stevens Point
Presenters: Rob Muller, Practical Strategy, Baltimore, Maryland
Matt Hartley, University of Pennsylvania
Our rapidly changing economies are demanding an educational system that is responsive, transportable and flexible. This session will focus on the broader context and environment for higher education in general and NAASS members in particular, with focus on the demands of the new knowledge economy and changing student needs and expectations. The goal of the discussion will be for attendees to develop a better understanding of trends in secondary and postsecondary education, career preparation and civic

engagement, and how some of the traditional tensions in higher education may in fact be breaking down — providing significant opportunities for Summer Session recruiting, program design, and curricula.
2C Financial Management Practices
Leadership and Management
Moderator: Juanita W. Fleming, Kentucky State University
Recorder: Ellen S. Morris, University of Vermont Presenters: Bobby L. Puryear, North Carolina State University Jessica Madrigal, The Johns Hopkins University Renate H. Guilford, George Mason University
Money does matter. Summer Session leaders require financial management practices that are rock solid and yet can adapt to climates of constant change. Come join these colleagues as they discuss financial management practices that keep their programs on solid ground while providing the flexibility needed for the next-generation university. What works for you? Bring your own ideas to share with others.
2D Cultural Challenges Facing the Summer Study Abroad Coordinator
Curriculum and Programming
Moderator: Lynda E. Ataya, American University of Sharjah
Presenters: Cristin Siebert, Yale University
The global marketplace is demanding a deeper understanding of cultural variations and traditions. This workshop will focus on summer study abroad from the perspective of the study abroad coordinator. We will discuss the specific challenges which face the coordinator when summer study abroad is a new feature of his or her institution. The coordinator must know how to deal with many cultures, both foreign and domestic, ranging from the host country facilitator to the university faculty and administration.

3:30 pm - 4:00 pm Beverage Break

4:00 pm - 5:30 pm CONCURRENT SESSIONS

3A Making Research Work for You Part B
Research and Best Practice
Recorder: Sue Day-Perroots, West Virginia University
Moderators: Howard Martin, University of Wisconsin at Madison
David Schejbal, University of Illinois at Urbana-Champaign Loy D. Lytle, University of California, Santa Barbara
This is a continuation of the Research Workshop. For a full description and presenters, please refer to Session 2A.

3B Wondering about the World Wide Web f
Marketing
Recorder: Dennis Nunes, St. Cloud State University
Presenter: Jon Neidy, Bradley University

In the early 1990's the web was seen as a cool add-on to your marketing efforts, if you had the time. Today, a web presence is essential. Marketing your program and keeping your students informed through your website is increasingly important in today's "connected culture." In this session Jon will review the current trends in Summer Session websites, demonstrate some web searching techniques, and comment on website design. Please come to the session prepared to ask questions and provide answers (or at least make some up).

3C Revenue Sharing
Leadership and Management
Moderator: Natalie Kokorudz, University of Illinois at Chicago
Presenters: Deborah J. Harris, University of Arizona
Jeet Joshee, University of Connecticut
Anecdotal evidence indicates that more and more summer units are being asked to share there excess revenue directly with departments and colleges rather than have the resources reside within the summer unit directly or go to the central administration. How does this influence our work? What models exists to influence enrollments and relations with academic units. These issues and others will be explored in this session.

3D Use of Technology in the Curriculum
Curriculum and Programming
Recorder: Arlene R. Lowenstein, Worcester Polytechnic Institute
Presenters: Timothy C. Westcott, Park University Brian Hoffman, Park University
The importance of technology in the classroom and beyond resonates in the hallways of residence halls, homes, and the hollowed offices of higher education. Administrators, faculty, and students are bombarded with implementing the newest and fastest means to deliver educational technology. The presenters have designed and implemented, across the administrative and faculty spectrums, classroom and cyber room technology. Presenters will exhibit means of providing to both administrator, faculty, and student the best avenues to enlighten the educational experience

5:30 pm - 6:00 pm Free Tune

6:00 pm - 7:30 pm Host Institutions' Reception

Rutgers, The State University of New Jersey at Camden and New Brunswick/ Piscataway are the gracious hosts of this event. A favorite of NAASS attendees as it is a welcomed retreat from a long day filled with workshops and sessions. This year's hosts are also two of NAASS' most cordial gentleman, Tom Venables and Tom Kujawski. Come, relax and have early pre-dinner refreshments as the two "Toms" welcome you to their back yard!

7:30 pm Dinner on your own

7:30 am - 8:30 am Continental Breakfast

8:30 am -9:30 am ISSUES ROUNDTABLES
This is a good opportunity to extend your morning coffee into a good and productive small group discussion. Topic "Roundtables" will be scattered about, each with a different focus. Table moderators are some of NAASS' most respected and long time members who also have a wealth of perspective. Their role is to moderate and guide the conversation as the wisdom of the group is allowed to percolate. Enough time has been set aside to allow you to attend two or three of these and people are encouraged to actively participate and ask questions.

Roundtable A Developing a Peer Network
Table Moderator: Bill J. Kops, University of Manitoba
Campus politics, work stress, and staffing concerns can be made easier when you have a trusted peer group which you can go to to get objective feedback.
Roundtable B Managing Change
Table Moderator: Les J. Coyne, Indiana University at Bloomington
How to manage change within your organization and your institution is important in this rapidly changing market.
Round Table C Making the Professional Leap
Table Moderator: Ron L. Wasserstein, Washburn University This discussion will look at how to deal with the past as you move into new professional challenges in your career on the same campus.
Roundtable D The Gathering and Use of Data
Table Moderator: Jack K. Johnson, University of Minnesota, Twin Cities This guided discussion will look at how a unit can begin to employ strategies to collect and make good use of data in-house.
Roundtable E Responding to a Shifting Institutional Culture
Table Moderator: Karen H. Sibley, Brown University
This guided discussion will explore how shifts in institutional direction and priorities are best managed for the summer and continuing education unit.
Roundtable F Summer Sessions in the Registrar's Office
Table Moderator: Sandra Buike Phillips, Michigan State University This round table is focused at Summer Session operations which are administratively located in the Registrar's Office.

9:45 am -10:45 am PLENARY SESSION ID
Summer Session Leadership in the New Marketplace
Presiding: Les J. Coyne, Indiana University at Bloomington
Presenter: Anita D. McDonald, Penn State DuBois
Institutions have become increasingly more competitive while at the same time becoming more collaborative with each other, their communities, local businesses and industry. Dr. McDonald will discuss the role of Summer Session as a leadership unit that can help guide institutional strategy and develop higher education leaders to address the challenges of this new marketplace.

Presenter's Biography:
Currently serving as the Chancellor of the Penn State DuBois campus, Dr. McDonald has held senior academic administration positions at the University of Arizona, the University of Missouri — St. Louis and began her teaching career at the University of Michigan — Dearborn. She earned her baccalaureate in mathematics and her M.E. in secondary mathematics education from Wayne State University and earned her Ph.D. in Education from St. Louis University. Dr. McDonald has 18 years of experience in Summer Session and is a past president of the North American Association of Summer Sessions.

10:45 am-11:00 am Refreshment Break

11:00 am -12:30 pm CONCURRENT SESSIONS

4A Understanding the Importance and Process of the Self Study
Research and Best Practices
Moderator: Sylvia H. Gamboa, College of Charleston
Recorder: Suzanne Murphy, Saint Joseph's College, Maine
Presenters: Sue Day-Perroots, West Virginia University
Anne K. Heinz, University of Colorado at Boulder
The market and the public are demanding better assessment tools and for most of higher education, the accreditation process is key. Enrollment management and strategic planning are key elements of the Self Study for accreditation. How is Summer Session factored into your institutional enrollment and strategic planning strategies? What evidence can you provide to demonstrate fiscal and academic accountability? Does Summer Session offer opportunities for increased engagement of broader audiences? Participants are encouraged to use the Self Study process to infuse Summer Session into overall institutional accreditation review.

4B Winning Ideas in Graphic Design: A Checklist
Marketing
Moderator: Yvonne Murnane, SUNY-College at Cortland
Recorder: Cheryl Young, Miami University
Presenters: Vanessa Kanan Correa, noh design, LLC
Sarah Ormrod, Cambridge University
Why do you walk past some market stalls, and stop at others? What makes you linger long enough for a closer look? What makes you buy? Your catalog is your "market stall": how well is it working?

This isn't strictly a session on how to design: it's more a checklist of things to remember when putting your catalog together, including some tips on how you and your designer can collaboratively maximize your materials. Working through some samples, our panel of presenters—seasoned producers of summer session catalogs and other institutional design pieces—suggest what works for them... and why.

4C Climbing Up the Mountain: Self Development Strategies for
Summer Session Administrators
Leadership and Management
Recorder: Caroline Murphy, State University of New York at New Paltz Presenter: Clinton A. Valley, Walla Walla College
What is your next step along your career? We are so often focused on the development of our programs that we often forget or neglect our own professional aspirations. The research has shown that Summer Session administrators are typically part time mid level managers. What are their career prospects and what strategies can they employ to facilitate their career development? From an understanding of their role and a review of the literature on career self development, strategies are suggested that incorporate managing one's image, tasks and relationships.
4D Doing WeU by Doing Good:
Program Development and Social Responsibility
Curriculum and Programming
Recorder: Robert Griggs, Bemidji State University
Presenters: David Schejbal, University of Illinois at Urbana-Champaign
The role of higher education in the marketplace should not mean that we forget about our institutional role in teaching and our responsibility in civic engagement. Program development is a matter of choice. Sure, there are bottom lines to consider, and an array of academic criteria to meet, but ultimately the programs that are developed and supported are picked over alternatives.
In this session we will discuss how choosing programs can contribute to the common good while also contributing to the bottom line. We will focus on key global issues that face us today and will do so for at least the next several decades.

4E Marketing Magic: Increase Enrollment, Save Time, and
Make Better Use of Your Marketing Dollars
Recorder: Karen L. Heikel, University of Minnesota, Duluth
Presenter: Erin Bailey Dev, Lewis &C Clark College
By the end of this hands-on and collaborative workshop, you will be able to:
• Identify and analyze marketing opportunities
• Develop a marketing strategy
• Implement and manage marketing programs
• Present your ideas to senior administrators
You will leave this session with new marketing ideas for a high-performance marketing strategy.

12:30 pm -1:30 pm Lunch on your own

1:30 pm - 5:30 pm Tuesday Afternoon Activities
Two historic tours are offered for the afternoon's break. Please indicate on the registration form your preference so we may plan accordingly.
Option A- Philadelphia-a-Foot will take us on a walking tour of the Olde City neighborhood. Visiting the homes, taverns, and gardens of colonial Philadelphia, this tour will give an in-depth look at 18th century lifestyles with special emphasis on the upcoming 3OOth birthday of our city's favorite son, Benjamin Franklin. Ed Mauger, a renowned Philadelphia historian and past director of the Summer Session at Rutgers Camden, leads this tour.

Wednesday, November 16, 2005

7:45 am - 8:45 am Buffet Breakfast

9:00 am - 9:50 am PLENARY SESSION IV
Benjamin Franklin and Education for Democratic Citizenship
Presiding: John G. LaBrie, Simon Fraser University
Presenter: Ira Harkavy, University of Pennsylvania
Benjamin Franklin denned the purpose of his Academy of Philadelphia (later named the University of Pennsylvania) to develop in young people "an inclination joined with an ability to serve." Franklin's idea of education for service and citizenship has historically been an animating purpose of American higher education. Currently, education for profit and commercial success are frequently presented as higher education's core purpose. Ira Harkavy discusses the historic tension between education for service and education for profit and the dangers increasing commodification and commercialism pose to the future of American higher education and to American democracy itself. He proposes that Benjamin Franklin's ideas for education, as well as his career, can be instructive and help higher educational institutions remain true to their primary public purpose and effectively educate students to be creative, caring, democratic citizens of a democratic society.

Presenter's Biography:
Ira Harkavy is Associate Vice President and founding Director of the Center for Community Partnerships, University of Pennsylvania. An historian with extensive experience building university-community-school partnerships, Harkavy teaches in the Departments of History, Urban Studies, Africana Studies, and City and Regional Planning. As Director of the Center for Community Partnerships since 1992, Harkavy has helped to develop service learning and academically-based community service courses as well as participatory action research projects that involve faculty and students from across the university. Harkavy received his B.A. and his Ph.D. in History from the University of Pennsylvania.

10:00 am -10:45 am Annual Business Meeting

Committee reports are delivered, old and new business is addressed, the just-ended 2005 fiscal year is reviewed by the membership and the 2006 operating budget is presented, discussed and a vote taken.
Outgoing president, Carol Switzer turns over the presidential gavel to incoming president John LaBrie and the new slate of officers are announced.

Presiding: Carol Switzer
Reporting: Treasurer's Report — Barbara H, Gotshall, Treasurer Committee Reports: Conference Site Selection — Bill J. Kops, Chair
Finance:— Barbara H. Gotshall, Chair
Membership — Jon C. Neidy, Chair
Nominations and Elections — Cordelia Maloney, Chair Publications — Molly W. Berger, Chair
Research — Martin Barry, Chair
Creative and Innovative Awards — Allyson I. Morris, Chair (presented at Awards Banquet)
Recorder: Michael U. Nelson — Executive Secretary of NAASS

10:45 am-11:45 am CONCURRENT SESSIONS

5A Legitimizing Non-credit Curriculum
Research and Best Practices
Moderator: Monique LaRocque, University of Southern Maine
Presenters: Bill J. Kops, University of Manitoba
Historically, non-credit programs have often been considered the poor cousins to credit programs in universities regardless of the educational value they provide to students. Accreditation agencies in the U.S. are beginning to assess the academic legitimacy of non-credit courses much in the same way that they would assess other academic activity.
This session will look at the approach taken by the University of Manitoba to develop a taxonomy for non-credit credentials and the efforts of the Continuing Education Division to implement a set of guidelines to document the program development process for non-credit programs.
5B Stalking the Wild Tambour de Basque;
Understanding and Targeting Specialized Markets.
Marketing
Recorder: Melissa F. Mayone, Siena College
Presenters: Ruth Cahn, Eastman School of Music — University of Rochester Markets are small and large. Often, it is the small niche markets that carry the day, yet pose the greatest challenge o understand.
Our first question is likely, "Can you explain what this is about to me in layman's terms?" Does this topic connect to tourism, culinary arts or particle physics? Other than you, esteemed professor, how many people in the world are interested in this topic? Is there any way to broaden the topic to attract more than the 5 world experts? How do I reach these colleagues? Do they have professional organizations? What about advertising and mailing list purchase? (There is bound to be a bit of live music involved in this yet to be described adventure presented by the Eastman School of Music's Summer Session Director, Ruth Cahn.)

5C Leadership Lessons from History
Leadership and Management
Moderator: Sandra Buike Phillips, Michigan State University
Presenters: Kathryn Gould Cullivan, University of North Texas
Long before anyone created a leadership training seminar, long before the academic debates about whether leaders are born or made, there were people who exemplified leadership and serve as examples down through history. They never attended a seminar. Perhaps they were born great. Perhaps they learned from observation and experience. We don't know how they got to be great leaders. But, our society and our management literature has placed a great emphasis on individual leadership and perhaps there are themes and examples from which Summer Session leadership could learn. We will look at the common themes in the lives and accomplishments of people such as Moses, Attila, Machiavelli, Elizabeth I, Jefferson, and Patton, for they have much to teach us.

5D Custom Made Programs for Visiting Students
Curriculum and Programming
Moderator: Laurel K. Hogue, Central Missouri State University
Recorder: Tim Peterson, Washburn University Presenters: Marc Torick, Rhode Island School of Design
William Whobrey, Yale University
While words like internationalization and globalization may sound like old news to many institutions of higher learning, many schools are just now discovering the power of the summer term in achieving these goals and attracting these markets. This session will focus on two case studies at universities developing programs for international students who come to study at American schools during the summer. Rhode Island School of Design (RISD) is taking a new approach to the Old World. Universities have, for years, invited international students to take their summer course offerings. Yale University had declared its fourth century to be the century of the global university, and so we are now reaching out and discovering the world in exciting and new ways. The topics covered will include creativity, flexibility, and the ability to implement a rapid response system to inquiring institutions.
5E New Administrators' Workshop Wrap-Up
Convener: Sarah J. Ormrod, University of Cambridge
A wrap-up session just for the new administrators who attended the Sunday pre-con-ference workshop. What do you still want to ask about being a Summer Session Administrator? What other topics should be presented? How has the information presented changed your "art" as a Summer Sessions Director? This is your final chance to ask more!

12:00 noon 42nd Annual Conference Adjourns

12:00 noon - 2.00 pm Administrative Council Luncheon Meeting